Neobanks have touted their account-opening ease and digital experiences as factors behind their surge of new clients, underscoring traditional banks’ need to continue revamping their processes. Money is moving right now and having a seamless customer experience is a ticket to winning it. Neobanks and fintechs like Mercury, Meow, NorthOne, and Arc have capitalized on […]
Tag: digital
Customer obsession needs to come from the top. Digital strategy execs should marry data with a person-first mindset, rigorously monitoring feedback to keep a constant pulse on how clients feel, according to BofA’s David Tyrie. Bank of America’s chief digital and marketing officer, David Tyrie, pairs his morning coffee with customer feedback. The exec uses BofA’s […]