Small businesses have historically felt underserved by their financial institutions, which has led to an increase in efforts to offer tools like personalized analytics and business projections. American Express just launched a new digital cashflow-management hub for its small business customers – called Business Blueprint – that builds off its 2020 acquisition of SMB lender […]
Tag: Amex
TikTok is for more than just entertainment: Young people use it to shop and find money management advice, making it a key platform for financial services firms. American Express has partnered with TikTok to offer guidance and advertising credit to small businesses that want to reach younger audiences. The promotion marks Amex’s first foray onto […]
Younger consumers crave charitable giving – but are often light on funds – so offering easy ways to donate can be a competitive differentiator for financial services firms. American Express just launched a new pilot to let its users round up their purchases to the nearest $1, $5, or $10 and contribute the extra funds […]