Discover joins a handful of banks that have launched designated office spaces meant to juice creativity, agility, and ambitious projects as competition for technologists remains fierce. Notably, Discover said it will support hybrid work for employees in the new center.

“Recruiting top data analysts and technologists is especially competitive these days,” said Discover emerging talent director Simon Kho, as the $114.6 billion-asset bank announced a new Advanced Analytics Resource Center.

The first cohort in the new space and rotation program will include 75 employees, and Discover hopes to add another 75 to 100 in 2023. Discover’s not alone in its strategy to lure talent:

Royal Bank of Canada opened its own innovation hub in Calgary last September (and is currently looking to more than triple its workforce there to 300 by the end of next year), TD Bank just launched a new tech research center in Philadelphia, called Workshop, and Truist credits the innovation center it opened in June with spurring the optimizing the launch of its new automated investment tools.