By creating a true destination for mortgage customers, Santander UK wants to set itself apart from competitors (and win incremental business).

Santander wants to help its mortgage customers manage all aspects of their home, from finding a handyman to picking an internet provider. 

While most banks provide mortgage dashboards that include equity summaries, neighborhood trends, or refinancing offers, Santander aims to go above-and-beyond to give customers a more holistic view of their home and finances. Homes are typically people’s biggest financial investments and this platform-approach ultimately serves as a selling point for mortgage reps trying to differentiate Santander and as a way for the bank to deeply enmesh itself in its customers’ lives, which creates stronger relationships and greater usage.  

Its new in-app dashboard features a smorgasbord of add-ons, including valuation updates, tips on improving energy ratings, estimated costs (and funding options) for home improvements, deal comparisons, and articles about interior design.  

“We think My Home Manager provides a unique service for homeowners,” chief customer officer Tracie Pearce, said, “And its development has been driven by what our customers have told us they’d like to see.”