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Ally’s customers have used its automated tools to create more than 2 million savings goals.

By combining automation and personalization, banks can increase customer satisfaction – and wealth.

Ally Financial knew many of its customers struggled to save money, so it became laser-focused on creating ways to make it easier: Its Smart Savings tools provide customized prompts and automated transfers to help users grow their account balances. The tools are working: Customers who have used them have saved twice as much as those who haven’t, Ally’s data shows.

While fintech upstarts previously dominated this arena, simple, set-it-and-forget-it tools for building wealth are becoming non-negotiable for traditional banks: Roughly a third of top banks offer some kind of automated savings feature, according to a Javelin Research survey from 2021.

Ally and its Smart Savings tools were recently recognized in the CIO 100 awards alongside six other financial services firms – you can read about all their projects here.